IGNITION FACTORY HOT SAUCE
Similar to what Cholula does for your carnitas tacos, or Sriracha does for, well, everything, a great idea should slap you in the face with its flavorful gusto. So what better way to show out-of-the-bottle thinking than to literally bottle up some spice?
While Innovations Manager at OMD's Ignition Factory, I partnered with New York's ultimate hot sauce "purveyor," Heatonist, to make a truly bold branded hot sauce. We used an organic herb and pepper blend from Brooklyn Grange, a magical urban rooftop farm overlooking the city, for our clients including PepsiCo, Frito-Lay, Luxottica, FedEx, Warner Bros., CBS, CW, Showtime, Hilton and State Farm among others.
