NAKED JUICE
While at OMD, I led the PepsiCo’s Naked Juice account and launched a number of creative digital and experiential campaigns from ideation to execution. Notably, in promotion of Naked Juice's 2015 summer campaign, we hit the Naked Juice 'dynamic doer' target where they already are - bike lanes - and created the first ever branded bike lane program in major parks across the U.S. The Naked Juice messaging reached over a million bike riders in Boston, Ft. Lauderdale and Dallas and thousands sampled the new juices.
Additionally, for the launch of Naked Juice's new product Kale Blazer, we created the greenest, most scenic routes in major U.S. metros coined, Kale Trails. We partnered with Under Armour's MapMyFitness app to build these workout routes, available for the month of March 2016 in 10 major markets.
OMD
CLIENT: PepsiCo/Naked Juice
PARTNERS: iDEKO Productions and Under Armour Connected Fitness
PRESS:
