SHOWTIME'S SHAMELESS GIF COLORING BOOK
There’s nothing like the feeling of cracking open a 100-pack of Crayola crayons and doodling in a brand new set of coloring books. And over the last few months, the idea of coloring has transcended any age barriers: it’s now socially acceptable and encouraged for people of all ages to spend a little stress-free time coloring within the lines.
Building off this trend, what better way to celebrate the premiere of Shameless’ Season Six, the offbeat characters, and the retro-chic campaign style, than with the first-ever digital GIF Coloring Book? In partnership with Showtime, OMD’s Ignition Factory, Digital and Strategy teams created a Shameless GIF Coloring Book that allows users to color in their favorite characters, which then transform into animated GIFs that show characters chugging a beer, twerking, or dropping it like it’s hot—all as shareable art.
OMD
CLIENT: Showtime Networks
PARTNER: ThinkingBox
