STARBUCKS ICED COFFEE ON DEMAND
For the launch of Starbucks bottled black iced coffee, I helped conceptualize a unique partnership with the wildly popular and convenient app, Postmates, to deliver free bottles to caffeine addicts in NYC, Los Angeles, Chicago, Seattle, Washington D.C., Philadelphia and Boston. The campaign resulted in a very productive work day across the U.S.
OMD
CLIENT: PepsiCo
PARTNER: Postmates
